Canadian-born and educated, with an enviable 35-year career in sports science, high performance coaching and conditioning training across the globe, Joe has had the privilege to rub shoulders with some of the greatest athletes in history. His passion for human movement and innovation has been forged and nurtured through his work with many of the world’s top sporting programs including the NBA, NFL, NHL, Major League Baseball, the English Premier League, UFC, World Rugby, Track & Field, PGA and ITF. Over 9 Olympic cycles, Joe has prepared and trained countless elite athletes in Canada, US, UK, China, Malaysia, Australia, New Zealand and Argentina.

As a futurist with a unique perspective on human movement and adaptation to training, Joe conceptualised, developed, and launched Exogen®, the world’s most advanced wearable resistance. The flagship product of Lila®, Exogen is rapidly gaining ground as one of the most significant advances in specific coaching, technical conditioning, movement correction and speed training for sport, rehabilitation and fitness.

Joe splits his time between driving Lila and consulting elite sport and athletic programs on the integration of Exogen.